Revenue marketing for enterprise-focused B2B organisations.
Change MRKT is the consultancy of Karol Gajewski: twenty years in enterprise B2B marketing, consulting and transformation, working with global technology brands and the agencies that serve them. Strategy, operating model and delivery for ABM, go-to-market and revenue operations, done with the team that has to run it afterwards.
What we do
Go-to-market and ABM strategy
Market entry, account selection, buying-group insight and the commercial case that gets a programme funded rather than piloted.
Operating model and RevOps
Decision rights, governance, measurement and the marketing technology to run ABM and demand at scale across sales, marketing and revenue operations.
Interim and embedded delivery
Hands-on leadership inside the team when there is a gap: transformation, platform rollouts, and programmes that need running, not just designing.
Who we work with
Marketing and revenue leaders
CMOs, VPs of Revenue Operations and heads of marketing at organisations that sell to other large organisations.
Agencies and consultancies
Enterprise B2B agencies that need senior strategy and delivery capacity for their own clients.
Global experience
Working in English and Polish, from London and Warsaw, with clients across Globe.
Salient, the enterprise revenue marketing institute
The education side of Change MRKT. The founding course, From ABM Pilot to Operating Model, runs 23 November to 18 December 2026 for up to ten directors.